Base Pricing and General Terms for Photo Shoots
Please provide complete and detailed information for an accurately estimated quote (such as the types of images, the (approximate) number of images, if you need casting, location or studio, date and time frame, and the intended usage for how long period of time).
The below-mentioned list is a base rate for the photographer’s fee. Each project is subject to assignment-specific pricing.
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A* —
Full day studio/on-location shoot with/including the lighting and the grip equipment (eight hours) = 2500 €
Half-day studio/location shoot with/including the lighting and grip equipment (four hours) = 1500 €
Studio/on location shoot (each extra hour) = 300 €/hour
B* —
Full day on-location shoot, “[no equipment included]” (eight hours) = 1500 €
Shoot “[no equipment included]” (half day/four hours) shoot = 800 €
Shoot (each extra hour) = 200 €/hour
C —
Extra services (i.e., scouting, casting, permits) and travel are subject to an extra service fee: 20 €/hour
*Note: Please bear in mind that the price includes the photo editing time (approximately 30 mins to 3 hrs per image), which takes a significant additional time and work.
● You get 10 edited** images for a half-day shoot (editing and basic retouching time is included in the price), or 24 edited* images for a full-day shoot (editing and retouching time is included in the price)
● Each extra image is subject to 150 €, including editing and a simple retouching fee
● This price does not include extra work including e.g., scouting, casting, photography assistant, hair, make-up, and styling, studio or accessory rental, and shooting permission
● This price does not include extra expenses such as travel and cast's provision
● See the print prices separately that vary (size, paper, print technique)
● 25% of the total (estimated price) is paid as a down payment while booking and 25% of the total (estimated price) is paid one day before the shooting day. The rest of the total amount is paid within one month of proceeding with the photoshoot. Total amounts under 2000 € are to be paid on the day of the shoot.
● There is no refund for the cancellations made less than a week prior to the photoshoot.
● For the commercial shoots, the final invoice is calculated after the price of the photoshoot, the usage fee, and the tax.
** may include simple retouching (e.g., skin imperfections or wrinkles), but not heavy tasks (e.g., inserting/taking out objects or compositing)
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ON COMMERCIAL PHOTOGRAPHY
The business of professional photography is broken into three main categories of use. Commercial refers to photography that is used to sell or promote a product, service, or idea. Editorial refers to photography used for educational or journalistic purposes. Retail refers to photography commissioned or purchased for personal use.
The difference between these categories is not in the type of photography but in the use of the images. For example, suppose that a corporation hires a photographer to document a product launch event. For the corporation, the type of photography being commissioned is event coverage, and the use is commercial because the corporation will use the photographs to promote their new product. For a local newspaper covering the same product launch, the use would be editorial.
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USAGE FEE
If you are new in the commercial world here is the USAGE FEE EXPLAINED:
“When estimating and pricing photography, commercial photographers base their price on the combination of a creative fee (also called a photography fee) and a licensing fee (also called a usage fee). Some photographers will list these two fees separately while others will combine the two into one number.
The creative or photography fee depends on the complexity of the assignment, the time involved, the photographer’s talent and experience, and the photographer’s business overhead.
The licensing or usage fee depends on how the client intends to use the finished photography.
Creative fee + Licensing fee + production expenses = total price
The creative fee covers the cost of the photographer’s business. The licensing fee is their business profit.
Or think of it this way: a vehicle owner pays both ownership costs and operating costs.
Ownership costs include the price of the vehicle, registration and insurance. These costs don’t depend on how the vehicle is used. Operating costs include gas, repairs and maintenance. These costs do depend on how the vehicle is used.
A photographer’s creative fee is somewhat analogous to ownership costs. The creative fee represents the cost for the photographer to complete a particular assignment. The creative fee doesn’t depend on how the pictures will be used.
The licensing fee represents the operating costs of the finished photography. The licensing fee depends only on how the pictures will be used.”
“That the cost of doing business and the creative fee have been established, just to get in the door for shooting, the license of use for the photographs needs to be evaluated.
Unlike in personal or retail photography, commercial photography licenses demand a higher rate as the images are not being used for personal enjoyment, rather, they are being used in a commercial manner.
Questions to determine license rate:
- type of usage
- file adjustments
- processing requests
- length of use
- location of use
License rates can be provided as one rate per image or one rate per license of use for the image.
For example:
Photographer A intends to photograph headshots for a local law firm. These are quotes for either of these two methods.
Per Image= $250 per image
Per Use: $250 per license use on the image.
If the Client wants to use Image A, the licenses could be broken into the billboard ($500), social media ($250) and print use ($250). Therefore, Image A would cost the Client $1000 for one image with these three license uses for a given period of time.
These numbers are merely for example and will vary depending upon the outcome of the job.”
The commercial image usage fee is calculated in two ways depending on the client's need and demand of coverage.
1. The coverage based on media buying budget:
2. Media specific, limited use based on BUR (Base Usage Rate) calculation by the AOP - Association of Photographers: